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Release Day Economics 2013

We’re releasing our new record today.

With the exception of the wonderful Fabrique des Balades Sonores in Paris, you won’t find it in any record stores. That means you can only get physical copies of our album at a show or via our website or bandcamp page.

You can purchase the Digital, CD or Vinyl versions directly from our website or on Bandcamp. (We have some pretty nice looking t-shirts as well.)

We have a little ROI counter on our site where you can see how your purchase has helped us financially. We have already managed to reach 33.63% with pre-orders and with your help, we might make it to 100% before the end of the year.

You’ll also find the album on iTunes, Google Play, eMusic, Amazon MP3, SpotifyDeezer, rdio and some other places.

If you’re interested in the financial aspect of this album, you’ll find a breakdown below of what it cost us and where the money goes when you buy a CD, Digital download or Vinyl record.

We spent €4,311 making this album.

We need to sell 174 CDs to break even on the CD manufacturing costs.

We need to sell 62 CDs to break even on the mastering costs.

We need to sell 33 CDs to break even on the rehearsal fees.

We need to sell 64 LPs to break even on the LP manufacturing costs.

We need to sell 36 t-shirts to break even on the t-shirt manufacturing costs.

We need to sell 4 LPs to cover the cost of the vinyl postage-packaging.

We need to sell 8 CDs to cover the cost of the CD postage-packaging.

So, to fully break even, we’ll need to sell approximately 277 CDs ,68 LPs and 36 t-shirts or get 829,038 plays on Spotify.

To break even on the Digital distribution costs, we need to get either 2,399 plays on Deezer, 5,767 plays on Spotify or 43 song downloads on iTunes or Google Play.

Here’s the cost breakdown for the CD, Vinyl, t-shirt and digital version of the album.

DIGITAL DIRECT FROM US

There’s virtually no cost to make a digital copy.

We sell them for €5.00 ($6.75)

Bandcamp takes 10%: €0.50 ($0.68)

Paypal takes roughly €0.37 ($0.50)

So there’s €4.13 ($5.57)left for us provided we have broken even on the manufacturing costs if you buy it via our bandcamp page and €4.63 ($6.25) if you buy it directly from our website.

CD

Each CD costs us €2.50 ($3.35)per unit to make.

We sell them for €10.00 ($13.50)

Bandcamp takes 10%: €1.00 ($1.35)

Paypal takes roughly €0.55 ($0.75)

So there’s €5.95 ($8.05)left for us provided we have broken even on the manufacturing costs if you buy it from our bandcamp page and €6.95 ($9.40) if you buy it directly from us.

VINYL

Each LP costs us €3.82 ($5.13) per unit to make.

Well sell them for €15.00 ($20.13)

Bandcamp takes 10%: €1.50 ($2.01)

Paypal takes roughly €0.65 ($0.87)

So there’s €9.03 ($12.12) left for us provided we have broken even on the manufacturing costs if you buy it from our bandcamp page, and €10.53 ($14.13) if you buy it directly from our website.

T-SHIRT

Each T-shirt costs us €6.26 ($8.38) per unit to make.

We sell them for €15.00 ($20.13)

Bandcamp takes 10%: €1.50 ($2.01)

Paypal takes roughly €0.65 ($0.87)

So there’s €6.59 ($8/95) left for us provided we have broken even on the manufacturing costs if you buy it from our bandcamp page and €8.09 ($10.96) if you buy it directly from our website.

STREAMING SERVICES

Spotify: $0.0052/stream

Deezer: $0.0125/stream

rdio: $0.005/stream

DOWNLOAD SERVICES

Google Play: $0.70/download

iTunes $0.70/download

eMusic: $0.29/download

Data is based on payments made by streaming services from 1st January and 31st December 2012.

2 Comments

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