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NEWS

Streams for Vinyl

We recently launched a competition to celebrate reaching 2,000 likes on our Facebook page.
All you had to do was like a post about the competition on our page, and then, when we reached 2,000 page likes, we would draw a few names out of hat and send the lucky winners of copy of our album on vinyl. Simple.

We could only draw a few names, because shipping vinyl is a bit expensive, and money is tight, as always. So we had an idea.

What if fans could fund the shipping fees indirectly, via a streaming service for instance.

We get roughly €0.005/stream on Spotify. If someone listened to our songs 2,000 times on Spotify, that would cover the shipping fees. See this post for more info on how streaming services pay.

So let’s do a little experiment together.

If you have a Spotify and Last.fm account and they’re already linked, skip the next paragraph.
If you don’t, here’s how to participate.

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Then register for a Spotify account.
Download the software and go to Preferences.

Add your last.fm account details so that you can scrobble your songs.

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When you reach 2,000 Uniform Motion listens, send us a link to your profile and your postal address and we’ll send you a copy of our record! It’s as easy as that! Added bonus is that we might get to discover your excellent taste in music.

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TOP 20

Here’s our TOP 20 albums for 2013 in no particular order.

Orval Carlos Sibelius - Super Forma
Daughter - If you leave
Braids – Flourish/Perish
Phosphorescent – Muchacho
Low - The Invisible Way
The National – Trouble Will Find Me
Nick Cave & The Bad Seeds – Push the Sky Away
Johnny Flynn – Country Mile
Tindersticks – Across Six Leap Years
Midlake – Antiphon
Moriarty – Fugitives
The Avett Brothers – Magpie And The Dandelion
Okkervil River - The Silver Gymnasium
Mark Kozelek and Jimmy Lavalle – Perils from the Sea
Vampire Weekend - Modern Vampires of the City
Sam Amidon – Bright Sunny South
Radical Face – The Family Tree: The Branches
Arcade Fire – The Reflektor
The Strokes – Comedown Machine
My Bloody Valentine – mbv

Altered Covers

We are pleased to announce that Altered Covers our brand new cover album is available to stream and download at Bandcamp.

It should up on iTunes, Spotify and Deezer shortly.

album-oneframe-920

Digital Music Distribution

Andy made a presentation at the Siestes Electroniques Music Festival in June and a few people asked about seeing an online version of it.

So here it is, translated into English.

And the original version in French.

Release Day Economics 2013

We’re releasing our new record today.

With the exception of the wonderful Fabrique des Balades Sonores in Paris, you won’t find it in any record stores. That means you can only get physical copies of our album at a show or via our website or bandcamp page.

You can purchase the Digital, CD or Vinyl versions directly from our website or on Bandcamp. (We have some pretty nice looking t-shirts as well.)

We have a little ROI counter on our site where you can see how your purchase has helped us financially. We have already managed to reach 33.63% with pre-orders and with your help, we might make it to 100% before the end of the year.

You’ll also find the album on iTunes, Google Play, eMusic, Amazon MP3, SpotifyDeezer, rdio and some other places.

If you’re interested in the financial aspect of this album, you’ll find a breakdown below of what it cost us and where the money goes when you buy a CD, Digital download or Vinyl record.

We spent €4,311 making this album.

We need to sell 174 CDs to break even on the CD manufacturing costs.

We need to sell 62 CDs to break even on the mastering costs.

We need to sell 33 CDs to break even on the rehearsal fees.

We need to sell 64 LPs to break even on the LP manufacturing costs.

We need to sell 36 t-shirts to break even on the t-shirt manufacturing costs.

We need to sell 4 LPs to cover the cost of the vinyl postage-packaging.

We need to sell 8 CDs to cover the cost of the CD postage-packaging.

So, to fully break even, we’ll need to sell approximately 277 CDs ,68 LPs and 36 t-shirts or get 829,038 plays on Spotify.

To break even on the Digital distribution costs, we need to get either 2,399 plays on Deezer, 5,767 plays on Spotify or 43 song downloads on iTunes or Google Play.

Here’s the cost breakdown for the CD, Vinyl, t-shirt and digital version of the album.

DIGITAL DIRECT FROM US

There’s virtually no cost to make a digital copy.

We sell them for €5.00 ($6.75)

Bandcamp takes 10%: €0.50 ($0.68)

Paypal takes roughly €0.37 ($0.50)

So there’s €4.13 ($5.57)left for us provided we have broken even on the manufacturing costs if you buy it via our bandcamp page and €4.63 ($6.25) if you buy it directly from our website.

CD

Each CD costs us €2.50 ($3.35)per unit to make.

We sell them for €10.00 ($13.50)

Bandcamp takes 10%: €1.00 ($1.35)

Paypal takes roughly €0.55 ($0.75)

So there’s €5.95 ($8.05)left for us provided we have broken even on the manufacturing costs if you buy it from our bandcamp page and €6.95 ($9.40) if you buy it directly from us.

VINYL

Each LP costs us €3.82 ($5.13) per unit to make.

Well sell them for €15.00 ($20.13)

Bandcamp takes 10%: €1.50 ($2.01)

Paypal takes roughly €0.65 ($0.87)

So there’s €9.03 ($12.12) left for us provided we have broken even on the manufacturing costs if you buy it from our bandcamp page, and €10.53 ($14.13) if you buy it directly from our website.

T-SHIRT

Each T-shirt costs us €6.26 ($8.38) per unit to make.

We sell them for €15.00 ($20.13)

Bandcamp takes 10%: €1.50 ($2.01)

Paypal takes roughly €0.65 ($0.87)

So there’s €6.59 ($8/95) left for us provided we have broken even on the manufacturing costs if you buy it from our bandcamp page and €8.09 ($10.96) if you buy it directly from our website.

STREAMING SERVICES

Spotify: $0.0052/stream

Deezer: $0.0125/stream

rdio: $0.005/stream

DOWNLOAD SERVICES

Google Play: $0.70/download

iTunes $0.70/download

eMusic: $0.29/download

Data is based on payments made by streaming services from 1st January and 31st December 2012.

Radio Edits

A few people have been asking why the official release date of our album is 22nd April when the album is already streaming in full on Bandcamp and SoundCloud.

The first reason is that we want people to be able to listen to the album before pre-ordering it.
The second is that we have hired a PR agency to help us with the release and they need some time to promote the album. (We were awarded a grant from the state that we could only use on ‘services’ so we decided to spend it on promotion and studio time.)

The PR agency helped us choose two potential singles, both of which were longer than 4 minutes. One of them was actually longer than 5 minutes, which is a no-no for commercial radio stations.
So we were politely asked to make radio edits of both songs.

Here’s the one we made

Complete Your Bandcamp Collection

You may be aware that Bandcamp just released fan pages.
You can find more information on what these are here.

If you’re like us, you’re feeling the side effects of this new feature, which is that it makes you want to buy more music, and sometimes even music you already purchased elsewhere (iTunes, Record Store, etc…) or got as a free download.
This is because only music you paid for appears on your bandcamp fan page. So if you want your collection to reflect your impeccable taste, you have to buy it again!

This is why we’ve just put a 1 euro digital price tag on all 3 of our albums. So you can complete your collection if you really want to but without breaking the bank directly on our bandcamp page.

Pandora and the Internet Radio Fairness Act

Pandora and the Internet Radio Fairness Act

How to get 100,000 views on YouTube

One of our songs just hit 100,000 views on YouTube.

Our most popular video has 15k views (on Vimeo) mainly due to the coverage our blogpost on digital store and streaming revenues, so 100,000 views is a pretty big deal for us. 

So how did we do it?

Did we make a really original music video with cute cats in it? Nope… the video is just a static image of the album cover.

Did we put up our best song and it slowly made its way to 100k views because of its pure awesomeness? Not really, it isn’t the most radio friendly of songs.

Did we hire a PR agency to run a campaign to promote the song? Nope.

Did we pay someone to watch it a eighty thousand times? …. no!

Here’s what we did…

NOTHING AT ALL.

We didn’t even upload the video! Someone else did.

After seeing the numbers grow so high for this particular song, we started doing some digging to figure out what was going on. It seems that we have been benefiting from the popularity of an Icelandic band called Of Monsters and Men

One their songs, Little Talks which has 33 million views on YouTube contains a lyric which is very similar to the title of our song. This lyric happens to be the catchiest part of their song. So when people search for the song based on the lyric, they sometimes find our song. Simple as that.

Jean-Pierre and the Copyright Collection Society.

Jean-Pierre goes to the Pirate Bay and downloads our new record. A few weeks later, he sees that we’re playing in his hometown and decides to come and see us play.

We play a great show (as always!) and Jean-Pierre makes his way over to the merch table and buys a CD. What a nice guy!

This kind of thing happens all the time.

BUT…. what most people don’t know is that the music venue is legally obliged to pay public performance rights to SACEM (France’s Copyright Collection Society) in order to have bands play live music in their venue.

So we often have to fill out a form, providing details on all the songs we played to ensure SACEM can find the songwriter and pay them their money. 

“But we are the songwriters” we cry! “Just give us the money directly, why don’t you? It would save everyone a lot of time (and money) wouldn’t it”?

But that would be far too easy.

So the venue pays SACEM and SACEM tells us we can get the money back (minus some reasonable administration fees of course, like their President’s €750,000 annual salary for instance!) if we pay them a member’s fee.

But we had already come across SACEM before when we had our CD’s we sell on our merch table manufactured. 

In order to have CD’s made in France, you’re legally obliged to fill out an SDRM form (which is handled by SACEM). CD Manufacturers won’t press your CD’s without prior authorization from SACEM.

If the songs are not listed in their database, you don’t have to pay them anything but if they are (because maybe you became a SACEM member in order to get your public performance money from your live performances) they’ll make you pay a Mechanical Royalty.

So we fill out the forms and they tell us we have to pay the mechanical royalties to them so that they can pay the songwriter for the privilege of having their music on our CD. 

“But we are the songwriters dude! So why don’t we just give the money to ourselves?!” Again, that would be too easy!

Let’s summarize what just happened here. The Copyright Collection Society makes the artist pay them to have their own CD’s manufactured, takes a portion of their live revenues and then uses the money to sue the guy who came to the gig and bought a CD!

This is what is wrong with the music business.